Amado Gonzalez: Wines from California / Wine Land of America Lithograph, 1960s

One of a series of wine country posters designed by Amado Gonzalez (1913-2007) for the Wine Advisory Board in  San Francisco, which command high asking prices online as collectible art.
 
This poster features a man working a wine press in a vineyard. The poster has the artist’s signature in the lower right of the image. Printed in the lower right corner is ‘WINE ADVISORY BOARD, 717 Market Street, San Francisco 3, California’ followed by ‘Litho in U.S.A.’  and the code ‘1-P’.
 
We believe the original came out in around 1963, when the Wine Advisory Board was operating under the Department of Agriculture, wine then defined as an agricultural product. (The Wine Advisory Board dissolved itself in 1975 when new marketing regulations came into force.)
 
Amado Gonzalez immigrated with his family from Guadalajara to San Francisco as a teenager. He studied at the California School of Fine Arts and found his calling as a muralist (he assisted with the Coit Tower murals) and then as a designer and illustrator in advertising. He was commissioned by the Wine Advisory Board to create these posters.
 
Ours is in good vintage condition with minor curves from having been stored rolled for several decades (which we believe can be pressed flat) and one spot with some paper that came off with tape that fell onto it (barely visible). See photos.
 
H 21” x L 28 1/2”
 
Disclaimer: We have tried to make sure colors shown in photos are representative of the real colors of each item. We have tried to identify all imperfections in descriptions, but we may have missed some. If you are unhappy with your purchase, let us know.