Vintage A.M. Cassandre Dubo-DUBONNET Poster (Very Damaged)

Obviously, this piece is in need of serious repair (or to be tossed), but we had to add it here as it gave us a good laugh, and the history was so interesting. Our mother and her parents loved humorous, creative advertisements and this was certainly one of them. 
 
Designed by A.M. Cassandre (Adolphe Mouron Cassandre, 1901-1968), the poster features three images of a person drinking Dubonnet and slowly getting ‘filled’ up in color, each image of the man larger than the one before. The images are signed and dated 1932. 
 
An original set of the three images with pink, blue, and yellow backgrounds from 1933 sold at auction on Invaluable for $ 32,000. Its listing explained that Dubonnet was an ‘odd aperitif’ created with fortified wine, herbs, spices, and quinine, ie. 'the French version of the gin and tonic’. It was how French Legionnaires got their quinine in to prevent malaria! (VIN TONIQUE AU QUINQUINA translates as wine tonic with quinine.)
 
Citing it as one of the most well known French posters of its time, Invaluable added that the darker letters DUBO, DUBON and DUBONNET were a play on words: ‘Doubt’ ‘Good’ Dubonnet… The ad was kept in circulation for more than two decades as a result of its appeal. 
 
This one has the printer or agency name Alliance-Graphique
34, Rue Marc Sequin, Paris printed vertically in the lower left corner, which is ripped as shown in photos.
 
It belonged to our grandmother Winona Sands, who may have brought it back from a trip to Europe in the 1930s.
 
H 17 3/4” x L 35 1/4”
 
Disclaimer: We have tried to make sure colors shown in photos are representative of the real colors of each item. We have tried to identify all imperfections in descriptions, but we may have missed some. If you are unhappy with your purchase, let us know.